Yesterday it was announced our dear friend Naked is going into retirement. Since it’s launch in 2010, it has really paved the way for the future of neutral eyeshadows and for many of us, it was our first high-end eyeshadow palette that we hold dear to our hearts.
Urban Decay posted a video of the palette’s “funeral” featuring a number of beauty influencers, as well as Nicole Richie ending her eulogy with “you were the OG”. It certainly was the OG, and will be dearly missed!
Do I agree with it? A selfish part of me wants to say no; if it ain’t broke, don’t fix it. Or discontinue it, in this case. But…I get it. There’s so much available on the market these days, Urban Decay have so many other palettes now that are better than the Naked one. It probably isn’t making the sales that it used to, it’d be bad for business to hang onto something just because. I still feel attacked though, not gonna lie.
While they haven’t officially announced when they’ll be taking the palette off the shelves, they are currently having a sale, the palette is now selling for £27.65 from £39.50. Be sure to grab it before it’s gone!
What do you think about Urban Decay’s decision? Let me know in the comments below.
Love, Beth x